Elouera Boardriders Club (EBC) has been a pillar of the southern Sydney surfing community since 1980. Founded on the ideals of fun, inclusiveness, and camaraderie, the club has grown to become one of the region’s most respected and successful surfing organisations — fostering junior champions and supporting surfers of all levels.
To ensure its brand and communications reflected the professionalism and legacy of the club, EBC partnered with COG Marketing — a full-service marketing agency that works with Australian businesses, clubs, and organisations to build strong brands and digital platforms.
Here’s how COG helped EBC refresh its presence, improve member engagement, and future-proof its marketing assets.
COG Design: A Fresh Look for a Legendary Club
Visual identity plays a major role in how clubs are recognised and remembered. EBC needed a brand refresh that honoured its long-standing history while feeling fresh and relevant to the next generation of surfers.
Through COG Design, the club received a refined logo design and full brand design suite. The updated design brings together surf culture, local pride, and professionalism — helping the club stand out in competitions, communications, and community events. From digital graphics to event banners and merchandise, the new branding gives EBC a cohesive and confident visual presence.
Web Design and Development: Building a Home for the Community
A modern, functional website is essential for clubs like EBC that rely on clear communication with members, sponsors, and the broader surfing community. COG delivered a fully custom website with a user-friendly structure and responsive design that works seamlessly on mobile and desktop.
The website not only showcases EBC’s history, events, and achievements, but also allows members to stay updated on competition schedules, results, and club news. This platform acts as a central hub for everything the club stands for — connection, community, and competitive spirit.
Digital Marketing Strategy: Strengthening Local Reach Through SEO
With a new site in place, COG Digital developed a tailored Search Engine Optimization (SEO) strategy to help EBC become more discoverable by the public, sponsors, and prospective members.
This included optimising the website structure, refining metadata and content, and aligning with keywords such as local surfing clubs, junior surf competitions, and community events. These efforts have improved EBC’s online visibility, allowing the club to build stronger community connections and attract new support.
Website and Email Hosting: Reliable Infrastructure for Growth
To keep everything running smoothly behind the scenes, COG also provided professional website and email hosting. With secure hosting solutions and dedicated technical support, EBC can count on fast website performance and reliable communication tools — essential for time-sensitive competition updates and member notifications.
This solid infrastructure ensures that EBC can continue to grow its digital presence without interruption.
Printing and Promo: Branded Materials for the Surf and Beyond
From merchandise to event collateral, strong branding goes beyond the screen. COG supported EBC with high-quality printing services from COG Print and customised promotional products through COG Promo.
Whether it’s printed competition score sheets, branded tents, or club apparel, these promotions enhance visibility at events and help build a strong sense of identity and belonging among members. Plus, merchandise sales help generate additional support for the club’s activities.
A Marketing Partnership That Moves With the Tide
What makes the collaboration between EBC and COG Marketing successful is the shared commitment to community and growth. Rather than a one-time project, this partnership represents an ongoing investment in EBC’s future — aligning the club’s values with contemporary marketing tools that serve both its competitive and cultural goals.
Final Thoughts
Elouera Boardriders Club has always been about more than just surfing — it’s about community, identity, and support. Through the support of COG Marketing, EBC has modernised its presence, expanded its reach, and solidified its role as a cornerstone of the local surfing scene.
